Sun, sea, sand and balloons? The original party island Ibiza is now home to BLN, a creative balloon installation and styling company. From weddings to parties and all sorts of celebrations in between, Louise and her team style high end events on the beautiful balearic isle. I was commissioned to create a contemporary brand that would appeal to her audiences across different types of events.
Balloons made stylish
When we think of balloons we may think of kids parties, the challenge with the BLN brand was to create a sophisticated, yet playful marque that could showcase the creative styling services of Louise and her team. The final brand identity consisted of a suite of icons, built from the balloon shape that would allow them to categorise their services.
Two sides to the same business
I worked to develop the BLN brand to have two separate palettes, one calm palette for Weddings and one more vibrant palette for Parties, this allows the BLN identity to adapt and fit more harmoniously alongside imagery depending on the style of the event.
A very visual brand
As a very visual business BLN’s social presence is very important in building their audience following. By creating a suite of graphics to share online BLN have been able to launch their new brand successfully and are now sharing their latest commissions through their facebook and instagram channels.