Healthy, fast, delicious and meet free, what’s not to love. Fressh opens it’s doors in Birmingham bringing vegan deliciousness to the masses. Founded by Vijay Singh, who was inspired by his own journey into veganism, Fressh aims to bring us fun filled food.
Brand Design & Strategy
In collaboration with:
Developing the existing brand identity
Vijay approached me with an existing name and logo, and wanted to work with a designer to bring his playful vision to life. I collaborated with amazing illustrator Kat Tromans, to produce a series of brand assets include packaging, signage, interior styling and social media promotion.
Meat free and magic
To truly capture Vijay’s vision for a playful brand, we created a tone of voice that created a welcoming and accessible feeling, keen to invite and rather than to shame those who eat meat to try something new.