Project in collaboration with Katherine Tromans
Brief & approach
Fressh came to us with an existing logo identity, ahead of their flagship vegan fast food store opening in Birmingham. We worked with them to help roll out their brand across signage, packaging, marketing and uniform. We also helped them with their social media launch campaign.
Fressh's love of a good pun comes through within their tone of voice, establishing a light hearted vegan brand, designed to attract even the meatiest of meat eaters to try something new.