Brief & Approach
The project began with a full tour of the Birmingham factory, where products are still crafted using the same methods as over 100 years ago.
Seeing the process from raw materials to finished product, and all the people involved was a great inspiration to begin the project. For us the magic in Haws was the beauty and quality of the products which have stood the test of time. We wanted to capture the history behind the brand and bring to life a story of well made – made well.
A suite of new product imagery was created and an indoor range shoot was styled and shot. From here we worked with the clients to plan an improved user journey for the site. The result; a fully responsive online store to showcase the wide range of Haws products. Improving customer brand perception were our key objectives. And even after a few days of launch online sales were increasing daily.
Site planning & UX | UI design | Website development | Shopify CMS integration | Commissioned photographer