Helping mamas and papas make more ethical choices for their kids. The online boutique will stock clothing and accessories, chosen for their ethical, environmental and sustainable credentials. From organic materials, to zero waste production methods, the store supports designer makers who are creating beautiful products in a more positive and mindful way.
In collaboration with:
A playful brand with a good heart
Ethical Brand strategist Sarah Seaton worked with Miriam to determine her brand mission and values, and they invited me to help create the visual identity for Nurture Collective. We wanted to create a colourful, playful brand that reflected Miriam’s vibrant personality, the diversity of her maker brands and the beauty of childhood.
A brighter future
The clothing industry is under scrutiny and is now deemed one of the most harmful industries to our world. When new mum Miriam Pierre welcomed daughter Yasmin into her life, her mission was to make more conscious choices. From seeking chemical free cosmetics, feeding an organic diet to sourcing clothing and toys from smaller, independent brands who shared her values.
Inspiring mamas & papas
We wanted to create a brand where mamas and papas could feel inspired, and encouraged to make positive changes, where the focus was not on achieving ethical perfection, but about making changes when and where possible on a forward journey to a happier and healthier world for our kids