Brief & Approach
With an existing logo in place and prototype products in production, Shoes by Shaherazad needed to establish their full brand identity before they could launch.
The project included working with founder Shaherazad Umbreen to help bring her vision of a shoe brand that really empowered women to life. Through her partnership with Global Giving women all around the world would benefit from sales of shoes and Shaz was keen to establish a brand that celebrated and promoted women.
To begin with I developed the existing brand palette to create more of a visual style and tone of voice. This gave us a foundation from which I could design and produced the online shop, packaging, lookbook and suite of printed materials needed to launch the brand and products.